Rusty Rueff

Today, I find myself operating as a freelance social curator; learning, writing, speaking, coaching, consulting and volunteering at an exciting intersection of technology, arts & entertainment, talent management, and faith.

I was the CEO of SNOCAP from 2005 through the successful sale of the company to imeem, Inc. in April 2008. SNOCAP was the world's first end-to-end solution for digital licensing and copyright management services empowering record labels and individual artists to monetize their digital creations on popular sites such as MySpace and other social networks.

Prior I was Executive Vice President of Human Resources for Electronic Arts (EA), at the time the world's largest and leading, interactive entertainment software company. Joining EA in 1998, I was responsible for global Human Resources, Talent Management, Corporate Services and Facilities, Corporate Communications, and Government Affairs, reporting to EA's Chairman and CEO. In 2003, Fortune Magazine named EA one of the "Top 100 Places to Work For" in the United States.

Prior to joining EA, I held positions with the PepsiCo companies for over 10 years.  I concluded my career with PepsiCo as Vice President, International Human Resources. Prior to my tenure with PepsiCo, I spent two years with the Pratt & Whitney Division of United Technologies.  In addition, I spent six years in commercial radio as an on-air personality. I hold an M.S. degree in Counseling, and a B.A. degree, in Radio and Television from Purdue University. I was given the honor in 2003 of being named a Distinguished Purdue Alumniand now serve as a Director of the Purdue Foundation. My wife and I are the named benefactors of Purdue’s; Patti and Rusty Rueff School of Visual and Performing Arts.

Along with advising and angel investing in a number of companies, I currently serve on the Corporate Boards of Glassdoor.com and HireVue. I am an Executive Trustee and Vice-Chairman of the Board of the San Francisco based American Conservatory Theater (A.C.T.) and Secretary/Treasurer of The Grammy Foundation in Los Angeles. I am a member of the Academy of Television Arts & Sciences (ATAS). I am also the co-author of Talent Force: A New Manifesto for the Human Side of Business, (Prentice-Hall. 2006) and I regularly contribute to a number of blogs including as the founding writer of Glassdoor.com's Clearview Collection, and my own blogs: Bolts of Thinking and Purposed worKING. My wife, Patti, and I reside in Hillsborough, CA. and Charlestown, RI.

TalentTabs.com

TalentTabs.com will be the employment news and information authority for executives, investors and analysts who know that Talent is the lifeblood of business. Our readership will be targeted at executive and analyst audience representing almost every industry market segment. Subscribers come from start-ups, small to medium-sized businesses and Fortune 500 companies.

The cornerstone of TalentTabs will be the Daily TalentTabs daily email briefing sent to thousands of executives every business morning.

TalentTabs will evolve into a must-read, and a source for scores of other journals, magazines, and blogs.

Watch for future TalentTabs initiatives that are forthcoming.

TalentTabs was founded in 2008 by Rusty Rueff and Hank Stringer as a division of Hank & Rusty Talent Partners, LLC. All stories are written by Rueff and Stringer.

We are co-headquartered in Hillsborough, CA and Austin, TX.

Please contact us at:

or

Talent Force: A New Manifesto for the Human Side of Business

Hank Stringer and I wrote this book in 2005 and it was published by Prentice-Hall in February 2006. We wrote the book because of what we perceived a need in the marketplace for education on how to truly attract the best people to organizations and with all the change in technology, industry, globalization, we felt the time was right to commit ourselves to the project. It has been very gratifying to see the global reception to the book. You can buy your copy here:

Purchase Book

From the back cover:

Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It's no longer enough to have a 'workforce': you need a high-impact Talent Force.  The authors first identify the massive social, cultural, and economic shifts that are transforming hiring as we know it.  We are a smaller, closer, and more competitive world, as Baby Boomers are retiring in the US, India is flourishing due to outsourcing and educational development, and China is a strong new economic force. Add to that the fact that today's best people have radically new expectations and approaches to work; this book reveals what they want and how to meet those needs while building your business. Learn how to develop and implement a worldclass talent plan that aligns with business objectives, and define metrics to track and optimize success. Discover how candidates are using technology to evaluate new opportunities, benchmark compensation, and create new back-channels of communication about worklife. Maximize these new technologies to grow Talent Force, tap into new sources of competitive intelligence and stay ahead of the pack.

Hank and Rusty Talent Partners

Hank Stringer is a dear friend. We first got to know each other almost ten years ago when he had founded Hire.com and EA was their seventh customer. Hank and I began a weekly conversation on Wednesday mornings (we call it scheduled collaboration), that we still do today. These weekly half-hour to hour calls turned into a published book, book tours all across the country, speaking engagements around the world together (including Norway), and too numerous people to mention who we have met and tried to help out a little in their journey to be better at what they do.

Hank and Rusty Talent Partners as an entity consists of lots of services and ideas.

We are available for consulting, speaking and talent consulting. Since we are just two guys who love helping people and organizations grow and develop, what we can do for companies or individuals can be tailored as uniquely as you desire.

Most recently, Rusty has been engaged for; an organization and leadership evaluation project with the United States Olympic Committee (USOC); digital strategy and talent consulting with GameStop, Inc.; talent consulting with The Apollo Group (University of Phoenix), executive coaching with Delivery Agent, Inc.; and talent consulting with Berglass and Associates.

If something here, or within our book, piques your interest, please do not hesitate to reach to either of us:

or or learn more at www.talentforce.net

worKING: Finding the Purpose in Your Work Life

After co-writing the book Talent Force and hearing from lots of people about their own journey to find the meaning and purpose within their work, it got me thinking about what would be the most important think we are supposed to be doing with the 40, 60, 70+ hours of week that we spend “in the office”. (By the way, with all deference to the 4 Hour a Week book author that just doesn’t fly for the rest of us). So, I started my own personal journey in 2006 to find out how we can make our work, what I would call “Kingdom Work” with the belief that God has put us here for a purpose and we must find that purpose within our work as well as the rest of our life. In 2006 and 2008 I read the Bible all the way through and did my own annotation of the verses of the Bible that relate to work. On October 1, 2008 I began a Monday – Friday workday devotional blog called Purposed worKING. You can check it out at: http://purposedworking.blogspot.com/

After celebrating one full year of writing the blog, I am now exploring how to move the blog into other mediums. More to come on this later this year.

I have attached the slides to a presentation I did at my church. They aren’t all that self-explanatory, but you will get the gist. I’ve also attached a recent paper from Northwestern written after an interview with me on my leadership style. While not explicit, you should see some of the principles of worKING embedded within the paper.

If you have thoughts on this topic, I would love to hear from you about it. Until then, please check out: http://purposedworking.blogspot.com/

Speaking Engagements

Corporate Boards

Philanthropic Boards

Cornerstone Church, San Francisco

Patti and I began calling Cornerstone our home church back in late 2001. Since then we have both become involved and serve in the Children’s Ministry and also on the strategic planning group for the church’s future facility.

I have also had the privilege to serve by speaking at the church on occasion.

You can find those services within the attached link, go to the Media Player.

http://cornerstone-sf.org/overview

I personally invite you, if you are in San Francisco or the Bay Area, to come visit on a weekend and experience Cornerstone.

Patti and Rusty Rueff School of Visual and Performing Arts is the home of the Divisions of Art and Design, Dance, Music, and Theatre.

The School of Visual and Performing Arts was formed on September 1, 1966 and is currently composed of four divisions: Art and Design, Dance, Music, and Theatre. It serves other departments and schools through elective course offerings as well as granting Liberal Arts based undergraduate degrees. On the graduate level, the school grants Master of Arts, Master of Fine Arts, and Ph.D. degrees. The school has the distinction of being a double faceted program, and it serves a wide-ranging group of students while also serving Purdue University and the Lafayette community as the primary cultural resource for the community.

The school at this time has approximately 600 undergraduate majors and 60 graduate students. Beyond the undergraduate majors and graduate students, several thousand students enroll in practical, theoretical or historical art courses within the school.

The faculty of the school is composed of nationally recognized individuals who continue to practice their arts and do research while still interacting with students in the classrooms. The publications, art shows and performance-related activities bring wide-spread attention to Purdue University and the presence of the arts on our campus. These academic and artistic activities also serve the University by being a prime recruiting tool for improving graduate training programs. These teacher/scholar/arts in many instances also serve the community through leadership and participation in community organizations dedicated to the arts.

Currently, the Art and Design Division offers undergraduate concentrations, majors, and minors in seven areas: Art Education, Art History, Fine Arts, Industrial Design, Interior Design, Photography and Visual Communications Design. The masters of Art degree is offered currently in all areas except Art History and Interior Design, and the Ph.D. program in Art Education offered in conjunction with the School of Education. These degree programs offer students who wish to concentrate in the visual arts at the undergraduate and graduate levels an extensive range of focused investigations into the making, studying and teaching of the visual arts in their various dimensions. Art and Design consistently educates approximately 500 undergraduate majors and 35 full-time graduate students in these programs.

The Dance Division offers courses in modern, ballet, jazz and ethnic dance; the choreography of dance movement; dance performance; and dance appreciation. Students may chose a minor in dance or select courses to fulfill a School of Liberal Arts curriculum requirement. Many students look to dance as a meaningful elective in their education, or take dance to enhance their performing skills if they are involved in related programs. Through their studies, students in the Dance Division gain an appreciation for dance as an art form, of its history, and cultural influences. Each semester culminates with their Purdue Repertory Dance Company Concert, one of the finest productions of dance in the area.

The Music Division is committed to providing high quality instruction to a range of Purdue students, broadly distributed across most schools of the University. Course offerings may be grouped in three categories: 1) A course required for the Elementary Education degree which introduces prospective teachers to the skills, resources, methods and repertory for instructing classroom music. 2) A sequence of courses designed to lead progressively through the principles and parameters of Music Theory. The goal of expanding individual skills is complemented by enhanced awareness and understanding of the Western musical tradition. 3) A group of courses focused on the literature of music. The first, introduction survey (appreciation), additionally emphasizes the listening experience itself.

There are three readily identifiable components of the Theatre Division: the undergraduate program, the graduate program and the production program. The latter also serves as a laboratory for the whole division. Each program has distinct goals, although the objectives of all the programs are inter-related. The undergraduate program supports the broad-based liberal arts education of the bachelor of art degree candidates. The graduate program offers specialized academic training. Productions serve as a major cultural resource for the University as a whole and for the Lafayette-West Lafayette community.

The school's main office is located in Pao Hall, 552 West Wood Street, West Lafayette, Indiana. You can reach us by phone at (765) 494-3056, by fax at (765) 496-1198, and by e-mail at .

Other Writing Projects

One of my passions has always been writing. I used to do a lot more creative writing than I have done recently. Hank Stringer and I writing Talent Force scratched some of that itch, but not enough.

I have a few plays and short stories under construction. I will use this page to unveil those as they get closer and into real writing mode.

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